Subscriber Profiles
Personal Profile
Age
77.9% of The Business Journal subscribers are from 25-54 years of age.
25-34………………………………………………………….20.4%
35-44………………………………………………………….30.1%
45-54………………………………………………………….27.4%
55-65………………………………………………………….14.5%
Over 65………………………………………………………..5.9%
[divide style=”3″]Gender
Male…………………………………………………………..74.1%
Female……………………………………………………….25.9%
[divide style=”3″]Education
78% of The Business Journal subscribers are college graduates.
College Graduate………………………………………..35.5%
Post College Study………………………………………20.4%
Masters Degree………………………………………….14.0%
Doctorate…………………………………………………….8.1%
[divide style=”3″]Home Ownership
Owns Home…………………………………………………84.1%
Owns Second Home…………………………………….25.4%
[divide style=”3″]Average Annual Household Income………$150,000+
[divide style=”3″]Marital/Family Status
Married……………………………………………………….80.1%
Single…………………………………………………………..9.7%
[divide style=”3″]Household Net Worth
55%…………………………………………………..$500,000
45%………………………………………………$1,000,000+
[divide style=”3″]Average Value of Primary Home……………$505,112
[divide style=”3″]Business Profile
Executive Authority
88% participating in purchasing decisions for their companies
87.8% personally choose products for their companies
98.4% read The Business Journal ads
72.1% say ads in The Business Journal influence their purchases
[divide style=”3″]Company Size by Number of Employees
10 or less…………………………………………………..…50.8%
10-24……………………………………………………………14.7%
25-49………………………………………………………………..9.0%
50-99………………………………………………………………..5.0%
100-249…………………………………………………………..11.9%
Over 250……………………………………………………………8.6%
[divide style=”3″]Business Title
Total subscribers in the top management: 70.2%
Owner/Partner……………………………………………49.5%
Board Chair, President, CEO, VP,
General Mgr, Director………………………………….20.7%
Other Management………………………………………….17.9%
Sales & Marketing………………………………………………9.8%
Purchasing/Plant Manager…………………………………2.1%
[divide style=”3″]Readership Profile
Average Circulation
The readership of The Business Journal of Tri-Cities TN/VA is based on a strategic combination of paid subscriber copies and controlled circulation copies. Total paid Distribution per the 2016 Statement of Ownership and Circulation as required by the USPS: Total Paid Distribution is 3,909 copies. Strategic controlled distribution is 2,486 copies. Total circulation is 6,400 copies.
[divide style=”3″]Total Readership………………………………………….23,000+
Minimum of 3.5 readers per copy
[divide style=”3″]Shelf Life
Length of time subscribers keep a copy of The Business Journal:
Keep on file………………………………………………………26.3%
Keep one month……………………………………………….24.2%
Keep 2-3 weeks…………………………………………………14.5%
Keep one week………………………………………………….13.4%
[divide style=”3″]Additional Readers
Readers other than the subscriber:
Other Management………………………………………….34.4%
Office/Support Staff………………………………………….32.8%
Spouse………………………………………………………………29.6%
Partner………………………………………………………………11.3%
Sales Staff………………………………………………………….10.2%