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Demographics & Facts

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Subscriber Profiles

Personal Profile

Age

77.9% of The Business Journal subscribers are from 25-54 years of age.

25-34………………………………………………………….20.4%

35-44………………………………………………………….30.1%

45-54………………………………………………………….27.4%

55-65………………………………………………………….14.5%

Over 65………………………………………………………..5.9%

Gender

Male…………………………………………………………..74.1%

Female……………………………………………………….25.9%

Education

78% of The Business Journal subscribers are college graduates.

College Graduate………………………………………..35.5%

Post College Study………………………………………20.4%

Masters Degree………………………………………….14.0%

Doctorate…………………………………………………….8.1%

Home Ownership

Owns Home…………………………………………………84.1%

Owns Second Home…………………………………….25.4%

Average Annual Household Income………$150,000+

Marital/Family Status

Married……………………………………………………….80.1%

Single…………………………………………………………..9.7%

Household Net Worth

55%…………………………………………………..$500,000

45%………………………………………………$1,000,000+

Average Value of Primary Home……………$505,112

Business Profile

Executive Authority

88% participating in purchasing decisions for their companies

87.8% personally choose products for their companies

98.4% read The Business Journal ads

72.1% say ads in The Business Journal influence their purchases

Company Size by Number of Employees

10 or less…………………………………………………..…50.8%

10-24……………………………………………………………14.7%

25-49………………………………………………………………..9.0%

50-99………………………………………………………………..5.0%

100-249…………………………………………………………..11.9%

Over 250……………………………………………………………8.6%

Business Title

Total subscribers in the top management: 70.2%

Owner/Partner……………………………………………49.5%

Board Chair, President, CEO, VP,

General Mgr, Director………………………………….20.7%

Other Management………………………………………….17.9%

Sales & Marketing………………………………………………9.8%

Purchasing/Plant Manager…………………………………2.1%

Readership Profile

Average Circulation

The readership of The Business Journal of Tri-Cities TN/VA is based on a strategic combination of paid subscriber copies and controlled circulation copies. Total paid Distribution per the 2016 Statement of Ownership and Circulation as required by the USPS:  Total Paid Distribution is 3,909 copies. Strategic controlled distribution is 2,486 copies. Total circulation is 6,400 copies.

Total Readership………………………………………….23,000+

Minimum of 3.5 readers per copy

Shelf Life

Length of time subscribers keep a copy of The Business Journal:

Keep on file………………………………………………………26.3%

Keep one month……………………………………………….24.2%

Keep 2-3 weeks…………………………………………………14.5%

Keep one week………………………………………………….13.4%

Additional Readers

Readers other than the subscriber:

Other Management………………………………………….34.4%

Office/Support Staff………………………………………….32.8%

Spouse………………………………………………………………29.6%

Partner………………………………………………………………11.3%

Sales Staff………………………………………………………….10.2%

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